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About Us

We all come from everywhere. Everyone has an authentic story to tell. These are the stories that drive us: the millions of individual passions, dreams, and achievements that should be expressed.

We live by an unapologetic work ethic that drives our passion for the finer things in life. We like to stand a few feet apart from the flow of mainstream culture, far enough to command an irreverent originality yet close enough to taunt it to come follow us.

We are creators—of bold new blends, fashion that surprises, style that speaks city life at its most vibrant and thrilling. We are visionaries—we see below the surface of established patterns and shake up potential in the unexpected and the uncommon.

We capture emerging trends, fuse them with urban edge and attitude, and present them in meticulously curated collections. Light, clean lines cut with sharp sophistication. Bold, edgy flair tempered by the understated feminine.

Welcome to Genuine People.

"Your new sartorial savior"


Want to join our team?

Genuine People is a fast growing fashion and lifestyle brand based in San Francisco and Shanghai. We are always looking for new talent and we look forward to meeting you.

Our team is looking for a super talented interactive web designer to join our team in San Francisco as we move into the next phases of our business. You will have an eye for minimal, intuitive and elegant design and deliver innovative and ground breaking designs that shape the future of our brand.


  • Create beautiful marketing experiences across all platforms.
  • Translate requirements and wireframes into brilliant designs for web, mobile, and IOS.
  • Execute day-to-day design and production of digital creative assets for webpages, emails, social media, and online advertising.
  • Collaborates with Editorial Marketing and Engineering to translate ideas into conceptual designs that engage, enlighten and inspire our customers.
  • Create concept models, sitemap, flows, wireframes and prototypes.
  • Make strategic design and user-experience decisions.
  • Further define, expand and articulate the Genuine People visual identity, develop and maintain digital brand standards.
  • Ensure continuity in visual messaging across all digital channels.
  • Respond quickly to design challenges and new business needs.
  • Work from a specious casual and collaborative work environment in the heart of SF.


  • Are a strong conceptual thinker.
  • Are able to measure pixels by eye.
  • Have an overall understanding of web and digital channels.
  • Have an understanding and appreciation of development processes, technologies and techniques.
  • Can take an idea from a drawing through to detailed wireframe.
  • Are passionate for your craft, love the journey of discovery through iteration, and have relentlessly high standards.


  • 4+ years of interactive design with experience designing desktop, mobile and web applications.
  • Sophisticated sense of typography with an attention to detail.
  • Advanced proficiency with design and prototyping tools.
  • Strong knowledge of industry best practices, design process and methodology.
  • Experience creating concept models, sitemap, flows, wireframes and prototypes.
  • Expert level skill in graphic design programs including Adobe Creative Suite.
  • An exceptional online portfolio showcasing interactive design that demonstrates refined use of typography, layout, unique visual language development, and an understanding of usability principles.
  • Experience with CSS3, HTML5 and email frameworks are required; JavaScript is a plus.
  • Experience with e-commerce and interest in fashion is a plus!


  • Compelling portfolio that demonstrates your ability to create great work.

We are looking for a passionate web developer who is motivated to combine the art of design with the art of programming. You MUST have an eye for details, outstanding technique and a good sense of aesthetics as you will work closely with our digital designers and fashion editors. We're looking for someone self-motivated and looking to push the boundaries of frontend development techniques including pixel-perfect and cross browser HTML5 slicings, a lot of UI motion, CSS and Javascript frameworks.


  • Build cutting edge tools that will enhance the shopping experience of our customers.
  • Create clean and organized HTML and CSS code from creative designs.
  • Create interactive UI experiences using jQuery, JavaScript, AJAX, REST API, SASS, LESS or other CSS preprocessors.
  • Implement responsive web designs and craft solutions for layout and styling issues across multiple browsers and devices.
  • Work closely with the creative, design, marketing and BA teams to create state-of-the-art UI.
  • Optimize applications for maximum speed and scalability.
  • Solve challenges with out-of-the-box thinking.


  • Have a strong ( and we seriously mean it ) eye for details.
  • Have strong understanding of web markup, including HTML5 and CSS3.
  • Have strong understanding of JavaScript, its quirks, and workarounds.
  • Are an excellent, creative problem solver and multi-tasker.
  • Are self-directed, proactive, and able to define and execute projects independently.
  • Are highly organized and detail oriented strong analytical and quantitative skills required.
  • Are able to work in a fast paced, rapidly changing environment.
  • Learn quickly.


  • 3+ years of experience with frontend development using HTML, CSS and JS.
  • Experienced with CSS frameworks such as SASS and COMPASS.
  • Experienced in HTML5 (Canvas/WebGL/WebAudio API/Etc).
  • Experience with Shopify.
  • Experience with web interface development and frameworks (Ajax, Angular, Jquery, and similar).
  • Proficient understanding of cross-browser development including mobile.
  • Proven ability to stay current with best practices in front-end development.


  • Your updated portfolio and resume

Here at, customer experience is very important and we strive to provide quality service to all of our customers. Every decision is made with the intention of exceeding customer expectations.

The role consists of handling all aspects of the customer experience department. As a member of the team, you will be the connection between the customers and Genuine People. We believe that the work of the Customer Care Team is the foundation for excellence and we’re in search of the best. 

Daily duties range from answering customer questions to processing returns and coordinating with other departments. The Customer Experience Associate must be a team player with the desire, passion, and motivation to provide the best shopping experience for our customers.


  • Provide customer service that exceeds expectations across all channels (Email, Phone, Web, Social Media and more).
  • Work in a spacious new office in downtown San Francisco.
  • Think creatively to offer solutions to customers that provide a better experience.
  • Brainstorming new and exciting ways to delight our customers.
  • Help to build and shape the customer experience department.


  • Are able to write awesome emails.
  • Have a superior verbal and written communication skills.
  • Are a fashion enthusiast.
  • Are an excellent, creative problem solver and multi-tasker.
  • Learn quickly.


  • Minimum 1-year providing exceptional customer service at an eCommerce business.
  • Exceptional oral and written communication skills.
  • Accurate data entry and typing skills.
  • Outstanding work ethic.
  • Must be organized, detail-oriented and proactive.
  • Ability to exceed customers' expectations.
  • Four-year college degree.
  • Computer savvy.

We are looking for a highly driven and innovative digital marketer to join our team in San Francisco. You will work closely with the design, merchandising, and PR teams to create and execute unique digital marketing strategies for our rapidly growing fashion brand. As a digital marketing manager you’ll bring new users to our platform by relentlessly digging into the data, ideating, testing, and optimizing. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

This is an exciting opportunity for someone interested in joining an early stage startup to take on a significant role in driving brand and top-line growth through customer acquisition and re-engagement. You'll play an integral role in the Marketing department and interact with every function on a daily basis.


  • Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance
  • Organize and synthesize data analysis from multiple systems and sources
  • Drive and monitor A/B and multivariate tests to optimize conversion and other key performance metrics; work with marketing, editorial and Design teams.
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption.


  • Are a measurement freak and a master of the A/B test. You design and execute experiments, measure the results, and generate insights from data across all marketing channels
  • Are creative and collaborative. You think outside of the box to identify new ways for our target audience to find us online and engage with our brand
  • You have a complete understanding that borderlines obsession with SEO, email and e-commerce marketing in general
  • You understand the nuances of email best practices including subject lines, A/B testing, and deliverability
  • You’re a strong problem solver, blending creative and analytical skills to solve challenging and complex problems
  • You have deep hands-on experience. You think strategically but love getting your hands dirty
  • 4+ years experience in digital marketing with a focus on growth and eCommerce (fashion preferred)
  • Extraordinary analytical skills and direct, hands on experience managing data-driven campaigns across a variety of paid acquisition channels such as Facebook and Google AdWords
  • Track record of delivering most optimal marketing spend ROI across Google AdWords, Facebook, Affiliate channels
  • Ability to write clear and compelling copy for digital programs and onsite initiatives
  • Flexibility and willingness to adapt to evolving business goals
  • A solid foundation of brand, marketing and communications knowledge
  • Analytical and data savvy marketer. Strong knowledge of Excel, Facebook, Google AdWord, Google Analytics are a must
  • A brilliant track record of creating compelling campaigns

We have already enjoyed top media coverage in Elle, Harper’s Bazaar, New York Magazine, Vogue, InStyle and more — and are looking forward to even more success as our brand grows in the Chinese market. The PR & Partnership Coordinator will be responsible supporting our San Francisco Marketing team, including tactical planning and execution for our influencer programs and event activations. In this capacity, you will develop and maintain relationships in the fashion and lifestyle categories, develop creative partnerships pitches and see them through to completion. As a PR Coordinator, you will nurture a strong industry network, increase awareness and develop an enviable brand image by developing and executing effective communication and media relations programs.


  • Assist the team in creating and implementing media relations programs, maximizing GP’s media exposure through targeted efforts alongside the PR Manager.
  • Manage all administrative support for PR and Partnerships programs.
  • Support relationship development (new contacts and existing trade designers, top-tier celebrities, influencers, and bloggers, by staying ahead of industry trends, happenings, and players, and performing ongoing proactive outreach to compelling potential brand partners.
  • Manage media inquiries and interview requests.
  • Create content for press releases, byline articles and and key news/trends alerts for CN / HK market.
  • Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
  • Organize partnerships and PR calendar for all onsite, social and IRL activations.
  • Track for coverage and measure ROI on all communication initiatives and report the results to leadership on an ongoing basis.
  • Assist in day-to-day brand marketing activities including working with celebrities and social media tastemakers, press announcements and event planning.


  • 3-4 years’ solid experience working in a press office, ideally with exposure to fashion/e-commerce environment (agency or in-house).
  • Solid understanding of commercial PR with key contacts across consumer media and understanding of the landscape of e-commerce luxury fashion industry.
  • Good knowledge of both the China and HK media and fashion bloggers and a good base of key contacts.
  • Profound understanding of the luxury fashion industry and disruptive e-commerce landscape.
  • Extremely well-organised and efficient, with good common sense and initiative.
  • Impeccable communication skills for both internal and external liaison liaise with press and business partners.
  • Ability to work under pressure in a fast-paced environment.
  • Ability to think globally and creatively.
  • Great writing skills and attention to details.
  • Hardworking with a hunger to learn and achieve.
  • Fluent in spoken English and Mandarin.

We are looking for a Warehouse Manager to direct receiving, warehousing and distribution operations. You will oversee the efficient receipt, storage, value-adding servicing and dispatch of a wide variety of products. You will be responsible to ensure productivity targets are achieved and that all warehouse processes are running smoothly and promptly.


  • Strategically plan and manage logistics, warehouse, transportation and customer services
  • Direct, optimize and coordinate full order cycle
  • Keep track of quality, quantity, stock levels, delivery times, transport costs and efficiency
  • Arrange warehouse, catalog goods, plan routes and process shipments
  • Supervise, coach and train warehouse workforce
  • Meet cost, productivity, accuracy and timeliness targets
  • Maintain metrics and analyze data to assess performance and implement improvements
  • Comply with laws, regulations and ISO requirements


  • Proven work experience as a warehouse manager
  • Expertise in warehouse management procedures and best practices
  • Proven ability to implement process improvement initiatives
  • Strong knowledge of warehousing Key Performance Indicators (KPIs)
  • Hands on experience with warehouse management software and databases
  • Leadership skills and ability manage staff
  • Strong decision making and problem solving skills
  • Excellent communication skills
  • BS degree in logistics, supply chain management or business administration

We are now looking for a talented Merchandise Operations Coordinator to join our Buying & Merchandising team. As Merchandise Operations Coordinator; you are required to promote a fluid product lifecycle, anticipating any blockers that could be detrimental to meeting OTB targets and mitigate risks appropriately through your knowledge of Genuine People operational processes. You will work closely with your Buying and Merchandising teams to prioritise your deliveries based on business requirements and provide a valuable link between our warehouses and head office functions.


  • Generate accurate delivery forecasting for the month ahead for your departments, allowing Buying and Operations to plan resources and commercial calendar.
  • Document and report on the delivery status of all purchase orders by managing daily correspondence of assigned vendors, resolving all queries in a timely manner.
  • Prioritise deliveries and workload to be in line with department and business strategy, based on seasonality, commerciality and other Upload needs.
  • Present intake updates and forecasts through weekly and monthly meetings with our San Francisco Merchandising Team
  • Work closely with our San Francisco teams to fully understand our shipping terms and customs requirements, acting as the go-between for vendors to ensure issue free deliveries.
  • Record and monitor vendor compliance, including negotiating late-delivery discounts.
  • Communicate and follow up on all payment related issues with the Accounts Payable Team.
  • Monitor and facilitate the return of faulty items through liaison with your Buyer, ensuring the timely return to vendors and receipt of credit to our Accounts team.
  • Highlighting risk to the commercial calendar, providing solutions based on your knowledge of upcoming deliveries.
  • Prepare product details for stock Uploads. Complete thorough checks of all product information, merges and stock levels.
  • Constant monitoring of how product is presented on site, ensuring all Merchandise Ops related issues are addressed urgently
  • Other duties as required to maintain processes and improve the supply chain.


  • Experience and/or interest in supply chain by working with Warehouse and Accounts Payable departments
  • Professional and well-spoken with excellent communication skills.
  • Fluent English is essential with excellent verbal and written communication skills.
  • Fluent Mandarin is essential with excellent verbal and written communication skills.
  • Ability to identify problems, demonstrate use of initiative and suggest appropriate solutions.
  • Numerate with strong computer literacy, excel knowledge essential.
  • Organized with an excellent eye for detail.
  • Pro-active and able to work to stringent deadlines.
  • Team player – builds relationships with other internal and external teams and functions for personal and business development.
  • Retail, ecommerce or technology experience a plus.